LUCERNE, Switzerland — Vendo is offering its newly launched Ex-Member Retention Tool in beta to select clients.
“It has long been understood that the best way to get ex-members back is to understand why they left, and when they are actually leaving, then to take the right steps to get them back as cheaply, easily and quickly as possible,” said a Vendo representative. “This is the ‘Why-When-What’ challenge facing each subscription ecommerce company. It’s always been difficult.”
The Ex-Member Retention Tool is intended to clear up those concerns. Vendo has also released industry benchmark data showing that 52 percent of memberships are canceled because of pricing, while 35 percent cancel because of “content” and 13 percent cancel for “technical reasons.”
Vendo has additionally shared “an analysis of how many days after a monthly rebill a customer cancels. This data upsets the traditional wisdom that customers cancel in the middle of a billing cycle,” the rep said. “It emphasizes the need for regular, even daily ex-member communication that was previously too difficult and time consuming to perform.”
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Vendo was founded in 2011 as a payment provider to subscription e-commerce companies. They have teams in Europe and North America, South America, Asia, Australia and elsewhere.
For additional inquiries, contact roy.sabbag@vendoservices.com.